‘HP is a firm where one can breathe the spirit of communication, a strong spirit of interrelations, where people can communicate, where you go towards others. It is an affective relationship.’
Mathias Gmachl is a trans-disciplinary artist, researcher and design thinker. He is director of studio Loop.pH founded in 2003 to form an entirely new creative practice that reaches beyond specialist boundaries by facilitating collaborative spaces, mediating between digital & biological media and intervening at an urban scale to re-imagine life in the city.
He is also a founding member of farmersmanual, a self-supporting meme since 1996 and is run as a lazily self-organised enterprise by a set of committed individuals, from its original purpose as a brand for doped-out electronic tunes and music, it has evolved into a subsurface auto poetic process with occasional overt activity of unique quality, consistently transmitting fun, pathology and beauty from the bow-wave of mainstream aesthetics