A row is a basic way to structure data, from mathematics to the twelve notes of the chromatic scale in music. There are infinite rows of data floating in the air every second, being converted into messages and voices. Bits of information become symbols that can be combined into words, words add up to become sentences, and sentences translate our ideas and thoughts.

Collaborative artistic collective Tundra, based in St. Pertsburg, has been challenged to experiment with data technology and look into its possibilities to create an audiovisual experience. The result is a raw concept of a scalable data-driven holographic installation that explores the perception of information, language and dialogue.

ROW is made up of a modular array of holographic screens that can form lines of various lengths and shapes, adapting to any space. Translating raw visuals driven by generative sound, the content echoes in the different screens with a slight delay, creating various moving patterns that highlight and reflect the spatial characteristics of the room where it is installed.

About Tundra:

Tundra is a collaborative artistic collective focused on creating audiovisual experiences and transforming spaces by making sound, visuals and human emotions work in unison. They specialise in multi-media performances and immersive audiovisual installations. Their multidisciplinary team involves musicians, sound engineers, programmers and visual artists, and it is known for works presented at multi-media art festivals and museums in America, Europe, Russia and Asia.


Thursday 10 to Saturday 12 September: from 11:30am to 2:30pm and 4:30pm to 8:30pm.
Sunday September 13: from 11:30am to 2:30pm.
Shows every 30 minutes.
Free entrance



Laboral Ciudad de la Cultura.
Sala de Pinturas